Borrowing to Stay Afloat...

http://www.marketwatch.com/story/goldman-to-sell-2-billion-in-bonds-informa-says-2010-03-01

..."normally" beats selling off assets at fire sale prices, especially when you're carrying assets on your books absurdly above market price. Problem is, borrowing your way out of trouble is only feasible during inflation, during deflation, debt crushes you.

In other words, "fire sale price" is a inflationary term. The equivalent deflationary term is "overpriced."